SEO Services RI
If you have landed on this page my guess would be you are looking for search engine optimization (SEO) or local SEO services in the Rhode Island area. You have landed on a great page to explore how to best go about finding a quality digital marketing agency to fulfill your Rhode Island SEO needs.
In what follows we will provide several important concepts related to finding, vetting, and identifying an SEO expert for your business.
If you are in a hurry you can get an online instant quote today.
5 Key Factors to Choosing an SEO Company for your Website
1- How does the SEO agency communicate?
This may seem like a trivial issue, however, it is a really big reason to either hire or pass on SEO professionals. At a minimum, you should set up a call or zoom with the search engine marketing company you are thinking of hiring. If you can’t understand the jargon team is using this will not bode well for future communication.
Aside from the lingo they use, look for advertising professionals that are able to speak clearly and extensively about search engine topics. For example, have they discussed content marketing, local search versus nationwide search optimization, keyword research, on-page SEO as it relates to website design, and link building.
If they cannot explain these concepts you should pass.
2- Use client feedback to understand the agency
As a potential customer, you should be interested in how other small business owners have enjoyed or disliked the customer experience working with the team. How does the agency stack up compared to the other Rhode Island SEO services you see out there?
To do this explore the company’s branding and social media as well as their google reviews and aggregate review sites. It’s important to understand what another business owner has to say. You can request to speak with previous clients if you feel that will help your decision-making.
There are many ways to get to the bottom of client feedback so be creative.
3- Do they get search results?
At the end of the day, you need an agency that is result-oriented to work on your search engine project. The simplest measure of this is an increase in website traffic.
If you are not getting traffic you will not get leads, if you don’t get leads you will not make sales. At this point, your website is a liability instead of a positive ROI machine.
A flashy graphic design will make visitors comfortable but it does not result in conversions. This doesn’t mean you can’t marry the two. We do this well at Green Thoughts Consulting our website designs come with a standard of top quality on-page SEO. We implement keyword research and competitor analysis for any and all website designs. It is imperative you have great content as any great marketing strategy will clearly demonstrate.
4- What KPIs do they measure?
Ask the Rhode Island SEO agency how they provide results. This should come in the form of Key Performance Indicators or KPIs.
At a bare minimum we like to see the following:
- Organic Sessions- The total number of visitors from organic search
- Conversion Rate- The percentage of visitors that take a chosen action
- Keyword Rankings- Where your term ranks in the Local SEO or main SEO rankings
- Site Audits- Technical and/or computer genrated audits of issues with your website.
- Page Load Times – How long does your web page take to load.
These KPIs, again the bare minimum, will require the help of analytics programs such as google analytics and google search console to be properly installed and set up for your site.
If your goal is to rank for local SEO, ranking in a local area, rather than the Search Engine Ranking Positions below the Local map pack it may require an understanding of google maps and the use of a service like Local Viking.
5- Does the digital marketing agency price point fit your budget?
Let me start by saying there are SEO agencies around the world that will cost you over a million dollars. However, there are also agencies that do local SEO that may only cost $250 a month.
When looking for a solid Rhode Island SEO company my suggestion is to analyze your needs and your budget constraints first. As with other digital marketing services that provide services such as web design, social media marketing, ally marketing, web development, email marketing, and branding, look for both quality and affordability.
However, keep in mind that a good local SEO or SEO agency will produce a positive return on investment for both the large and the local business.
What does this mean for you? It means you need to be clear with the SEO agency you engage that you are looking for results that produce a positive return on investment.
How long will this ROI take? It depends as do most things in life.
Green Thoughts Consulting SEO Model
At Green Thoughts Consulting we provide SEO that comes with mathematically quantifiable results. Does it always work right away? No. Life is a series of learning experiences.
However, we believe that an SEO campaign for newer and unoptimized sites should first target transactional and commercial keywords, rather than informational and navigational keywords.
Let me explain, as SEMrush and many other SEO professionals put it can be divided into keyword intent or searcher intent buckets. This concept is important because these buckets correlate to the place in the marketing funnel where you will find your visitors.
Here’s a quick definition of each with a visual to explain:
- Informational keywords – searchers looking for an answer to a specific question or general information.
- Navigational keywords – searchers intending to find a specific site or page.
- Commercial keywords – searchers looking to investigate brands or services.
- Transactional keywords – searchers intending to complete an action or purchase.
The above definition is from Semrush.com.
The quickest wins for a new client will come from words that they are currently ranking for in the search engines. We specifically target words ranking 2-14 first, then words ranking 15 to 50 next, giving priority to transactional and commercial keywords.
Why? These are long-hanging fruit keywords. This will allow the local business to get easy wins. And likewise will prioritize words at the bottom of the marketing funnel.
After this has been achieved we will identify keywords that have high transactional intent and easy ranking difficulty based upon various metrics. This also provides cost-effective wins at the bottom of the funnel.
So our goal is to work our way up from the bottom to the top of the funnel.
Discuss your Rhode Island SEO project with us now, Start with an instant SEO quote