Be found by the right clients. Be worth finding when they look.
Search and go-to-market consulting for law firms, medical practices and established businesses, and the custom web design and development to build what the plan calls for.
Who you'll work with
I'm Jeff Green. I take the first call, write the plan, do the technical work and send the monthly follow-up, so the person you meet on the booking call is the person who does the job.
Green Thoughts Consulting is one principal, the systems I've built to do the repeatable parts well, and collaborators brought in for a specific piece of a project when it needs one. There is no account manager between you and the work, and no junior you meet after signing.
What clients get is communication, collaboration and clarity: a real person answers, you always know what is happening, and you hear from me every month. We are not the fastest or lowest-priced option, and I say so up front.
MBA in finance, MA in organizational psychology, and running this firm since 2011. Google shows 38 reviews at 5.0.
Consulting first, then what the plan needs
Most engagements start with consulting. Design and development build what the plan calls for, scoped as projects with their own price.
Consulting
Search and technical SEO, go-to-market, and process and AI integration consulting, run on the Define–Design–Traffic–Convert method.
Custom Web Design
Websites designed for a named audience, for law firms, medical practices and established businesses.
Custom Development
The systems behind a site: integrations, e-commerce, and commerce and licensing for software tools.
Define–Design–Traffic–Convert method (DDTC)
Green Thoughts Consulting works by the Define–Design–Traffic–Convert method (DDTC): four phases, in order, that take a business from an audience it can name to customers it can count.
Define
Define names the ideal customer precisely: who they are and who they are not, where they live online, what they want, what repels them, and the exact words they use for both.
Design
Design builds the website, app or environment for those specific people, with them in mind on every page.
Traffic
Traffic gets that kind of person to the thing built for them, search first.
Convert
Convert gets them to take the action, and measures whether they did.
Work you can check
Live sites and accounts, by the kind of client. Every name opens the live site in a new tab, so you can judge it as it is today.
Law and medical practices
- Heatherly LawCriminal defense and personal injury firm in Huntsville, Alabama.
- Image Guided InterventionInterventional radiology in Huntsville; a patient-education site instead of a brochure.
Professional services and B2B
- Clearspan FinancialFractional CFO services; a professional-services site built around how a finance buyer decides.
- Kalabo Paper ProductsCommercial paper goods, Chattanooga; a B2B site for buyers who order by the case.
- CHS GroupDisability support services across Tennessee and South Carolina.
Home services and local businesses
- Southern Shield WindowsWindow replacement in Cartersville and North Georgia; a rebuild that put the price on the page.
- Arellano ConstructionDeck builder in Chattanooga; site plus a small-market Google Ads account read honestly.
- Berry Bee EnergyEnergy drink brand; a WooCommerce store built to sell.
- GA Wash ProsPressure washing in Monroe, Georgia.
What clients say
5.0 from 38 Google reviews, as of 2026-10-18Read them on Google
Three of the 38 Google reviews, word for word.
Jeff is great. Takes the extra time to explain to you the upkeep and time it takes to manage your site. He went out of his way to have one on one calls with me to walk me through things. Great company to work with. I am a smaller company and was hesitant to pay someone but happy I found Jeff.
Joshua Panecki · Google review
Really enjoyed working with Green Thoughts Consulting. They explained everything clearly, stayed responsive throughout the project, and gave practical advice we could actually use. Professional team but still very easy to talk to.
Robert Johnson · Google review
Jeff not only increased traffic to my business, but walked me through a lot of other aspects of marketing. He has spent a lot of time working with me, include just generally advising me about my online shop. His prices are reasonable and he is also a super nice guy!
Jami Moss Wise · Google review
Case studies and field notes
- The Problem Was Never Cost: Two and a Half Years of Ads for a Deck BuilderTwo and a half years of clicks that never became decks. The problem was never the cost per click, and the fix was not a bigger budget.
- Make the Site Say Only What the Product Can Prove: Launch Readiness for an Engineering Software CompanyGetting an engineering software product ready to launch: a site that says only what the product can prove, and the go-to-market calls behind it.
- A Website for a CFO Who Gets Hired by ReferralA fractional CFO is hired by referral, so the website's job is to hold up when a board member looks him up. That changed almost every decision in the build.
Common questions
The questions people ask on the first call, answered plainly.
Who will I work with?
Jeff Green. He takes the call, writes the plan and does the work. Green Thoughts Consulting is one principal plus the systems he has built and collaborators brought in for specific pieces of a project. You will not be handed to an account manager or a junior after the first call.
What does consulting cost?
Ongoing consulting retainers start at $1,500 a month with a six-month minimum. Hosting, maintenance and support plans and Local SEO programs are separate services priced on their own, not part of a retainer. One-off audits and builds are scoped as projects, each with its own scope and price. The Consulting page says what a retainer includes.
Do you run Google Ads?
We have run Google Ads and will again, case by case, when a plan calls for them. We are not running them for clients today. Paid search is one tool inside the Traffic phase of the DDTC Method, never the plan itself.
How long does a website rebuild take?
It depends on the size of the site and how much of the old one has to be kept. For a site of ten pages or fewer, plan on four to six weeks; larger sites take longer. A rebuild that must keep its rankings is planned first, with a page-by-page map of what moves where, before anything is built.
Do you only work in Chattanooga?
No. We are based in Chattanooga and work in person across Tennessee, North Georgia and North Alabama: roughly from the south side of Nashville to Knoxville, and from Rome and Cartersville to Huntsville. Consulting happens remotely anywhere in the Southeast. The Where We Work page names the radius in plain words.
Do you build small sites too?
Yes, when the fit is right. The portfolio includes owner-operated local businesses alongside professional firms. We are not the fastest or lowest-priced option, and builds are scoped as projects, so a small site gets the same audience work as a large one. If we are not a fit, Jeff will say so on the call and point you somewhere useful.
Book a call
Fifteen to thirty minutes on the phone with Jeff about your search, website or go-to-market situation. Or call (423) 212-6818 during business hours.
Reschedule or cancel from the confirmation email anytime.