Marketing Strategy Consultant

Strategic Marketing Partnership for Growing Businesses

Most businesses at your stage face the same problem: you're too big to do marketing yourself, but too small to justify a full marketing department. You need someone who can advise on strategy, implement what actually works, and stick around to optimize results. Not a junior marketer learning on your dime. Not an agency that disappears after the project.

How This Works

The Process

Marketing partnerships are custom engagements built around what your business actually needs to grow. No cookie-cutter packages. No forcing you into services that don’t make sense.

1. Advising & Strategy

We start by understanding your business, your market, and your growth goals. Then I advise you on what will actually move the needle—not what sounds impressive or what I want to sell you.

This might be SEO and local search domination. It might be outbound cold email campaigns. It might be Google Ads and retargeting. It might be all of the above.

You get honest recommendations based on what will work for your specific situation.

2. Implementation

Once we have a plan, I build and execute it. Website optimization, SEO campaigns, Google Ads, cold outbound sequences, direct mail, retargeting campaigns, marketing automation—whatever we agreed will drive results.

You’re not managing multiple freelancers or coordinating agencies. One partner handles everything or brings in specialists when needed

3. Ongoing Partnership & Optimization

Ongoing Partnership & Optimization Marketing isn't "set it and forget it." We meet bi-weekly or monthly to review what's working, what's not, and where to adjust. You get consistent optimization and strategic guidance, not just campaign execution.

This is how you build sustainable, compounding growth over time.

What's Typically Included

Every partnership is custom, but here’s what clients typically get

Lead Generation

  • Local SEO & Google Business Profile optimization
  • Google Ads & Local Service Ads management
  • Cold outbound campaigns (email, LinkedIn)
  • Retargeting campaigns
  • Direct mail (when it makes sense)

Inbound Marketing

  • Website optimization for conversion
  • Content strategy and execution
  • Organic search rankings
  • Lead capture and nurturing systems

Marketing Automation

  • AI-powered lead qualification
  • Email sequences and follow-up automation
  • CRM setup and optimization
  • Systems that keep leads from falling through cracks
  • AI Call Centers, but only when it fits

Strategic Guidance

  • Bi-weekly or monthly strategy sessions (1 hour each)
  • Performance tracking and reporting
  • Budget allocation recommendations
  • Marketing roadmap and prioritization
Client feedback

don’t just take our word for it

law firm client retention solutions

Who This Is For

Marketing partnerships are designed for established businesses that have outgrown DIY marketing but aren’t ready for a full internal marketing team.

You're probably a good fit if

  • You’re doing $500K-$5M in annual revenue
  • You have 10-50 employees with little to no marketing department
  • You’re a local or regional business serving multiple cities
  • You’re in a high-ROI industry like professional services (lawyers, accountants, CPAs), home services (deck builders, plumbers, HVAC), or B2B services
  • You need both strategy and execution, not just someone to take orders
  • You’re ready to invest $2,000-$5,000/month for 6+ months minimum

Problems we typically solve:

  • You need more leads but don’t know which marketing channels will actually work
  • You’ve tried marketing agencies before and they disappeared after the project
  • You’re doing marketing yourself but it’s taking time away from running the business
  • You have some marketing happening but it’s not systematic or optimized
  • You need both inbound and outbound lead generation working together
  • You want marketing automation but don’t know where to start

Results We've Delivered

Our clients typically see

Local Search Domination:

  • Top 3 map pack rankings for competitive terms
  • Top 10 organic rankings for primary keywords
  • Consistent visibility when customers search

Lead Generation:

  • Systematic inbound and outbound lead flow
  • Qualified leads, not just traffic
  • Automated nurturing so nothing falls through cracks

Lead Generation:

  • Systematic inbound and outbound lead flow
  • Qualified leads, not just traffic
  • Automated nurturing so nothing falls through cracks
law firm client retention solutions

Investment & Commitment

Marketing partnerships start at $2,000/month and typically range to $5,000/month depending on scope, complexity, and number of channels we’re managing.

Structure

  • You’re doing $500K-$5M in annual revenue
  • You have 10-50 employees with little to no marketing department
  • You’re a local or regional business serving multiple cities
  • You’re in a high-ROI industry like professional services (lawyers, accountants, CPAs), home services (deck builders, plumbers, HVAC), or B2B services
  • You need both strategy and execution, not just someone to take orders
  • You’re ready to invest $2,000-$5,000/month for 6+ months minimum

At $2,000/month, you might get focused SEO + Google Ads management with monthly strategy sessions.

At $5,000/month, you get comprehensive lead generation across multiple channels—SEO, ads, outbound, automation, retargeting, direct mail—with bi-weekly strategy and deeper optimization.

Every engagement is custom-built for your business.

Marketing Strategy FAQ

Our approach is deeply rooted in a balance of data-driven strategy and a keen understanding of human behavior. Our unique DDTC method ensures that every aspect of your marketing plan is comprehensive and tailored to your specific needs.

Success is measured through a combination of key performance indicators (KPIs) tailored to your goals, including website traffic, lead generation, conversion rates, and customer engagement metrics. We believe in transparently tracking and communicating these metrics to our clients.

Absolutely. While our expertise shines in the digital marketing space, our strategies are versatile and adaptable to a wide range of industries and marketing channels.

Digital marketing can benefit any industry or niche by tailoring strategies to meet your unique needs. Whether you’re in e-commerce, healthcare, finance, or any other sector, digital marketing can help you connect with your target audience, generate leads, and increase conversions.

The duration can vary depending on your specific needs and goals. We offer both short-term solutions and long-term strategic partnerships.

A marketing strategy consultant is a professional who specializes in creating, assessing, and implementing marketing plans for businesses. Their role is to understand a company’s market environment, identify target audiences, and develop strategies to reach and engage these audiences effectively. They help businesses align their marketing efforts with overall business goals, ensuring that each marketing initiative contributes to growth and success.

A strategy consultant evaluates a business’s current marketing practices and identifies areas for improvement or growth. They conduct market research, analyze competition, understand customer behavior, and use this data to formulate comprehensive marketing strategies. Additionally, they often help in implementing these strategies and provide ongoing support and adjustments as needed. Their objective is to enhance a company’s market position and ensure that marketing efforts are efficient, effective, and aligned with the broader business objectives. You can learn from us about the DDTC Method or check out this article from Harvard.

The hourly rate for a marketing strategy consultant can vary widely depending on several factors, including the consultant’s experience, expertise, the complexity of the project, and the geographical location. Generally, rates can range anywhere from $50 to over $300 per hour. Highly experienced consultants or those with specialized expertise in a particular industry or area of marketing might command higher rates. It’s also common for consultants to offer project-based or retainer pricing instead of hourly rates.

The roles of a marketing consultant and a marketing strategist, while closely related, have distinct differences primarily in scope and focus.

A marketing consultant is a professional who advises businesses on their overall marketing efforts. This role is broader and may encompass various aspects of marketing, from strategy development to the implementation of specific marketing tactics. Marketing consultants often help with identifying and solving specific marketing challenges, providing expertise on marketing tools and channels, and can be involved in both strategic planning and the execution of marketing activities.

A marketing strategist, on the other hand, focuses more narrowly on the development of a marketing strategy. This role is typically more concerned with high-level planning and the long-term marketing direction of a company. A marketing strategist will analyze market trends, consumer behaviors, and competitive landscapes to develop a comprehensive strategy that aligns with the business’s objectives. They are more involved in the conceptual and planning phases rather than the implementation phase.

In summary, while a marketing consultant offers a broader range of services that can include strategy, a marketing strategist specifically concentrates on the strategic planning aspect of marketing.