Why you must have a value ladder
A value ladder, referred to as a brand ladder or marketing ladder, is a group of offerings that both increase in price and value as you move from left to right. It is usually depicted with a set of stairs. A value ladder can do so much for you and it’s really a must-have for […]
Customer Journey
The Customer Journey- Prison to Paradise What does prison to paradise have to do with buying behavior and the customer journey? The customer journey begins like many things in life. In life, there exists a spectrum. A set of polar opposites. We have life and we have death. We have a new year and the […]
Finding Your Niche
Getting clarity and finding your niche is often one of the first steps to building a successful online business that thrives. The level of clarity needed to build that thriving business is not as easy to come by as one might think. So what does it even really mean to get business clarity, and find […]