Why I Built Green Thoughts
Because businesses needed a marketing partner who actually sticks around—not just another agency that disappears after delivery.
I started Green Thoughts in 2011 because I was tired of seeing businesses get burned by marketing agencies.
You know the story: big promises, initial excitement, then communication slows down, results plateau, and eventually the agency moves on to the next client. You’re left with campaigns you don’t understand, a website you can’t update, and no clear path forward.
I’ve spent 13+ years in digital marketing—working with everyone from small Chattanooga businesses to national brands—and I kept seeing the same pattern: agencies are built to churn through projects, not build long-term partnerships.
So I built Green Thoughts differently.
HOW I WORK
I don’t take on 50 clients. I work with 8-10 established Chattanooga businesses at a time, providing ongoing strategic marketing and execution.
When you work with me, you’re not working with an account manager or getting passed to a junior team member. You work directly with me. I learn your business, I develop the strategy, I manage the execution, and I stick around to optimize and improve.
This isn’t scalable. It’s not designed to be. It’s designed to actually get results.
what makes Me different
WHAT I BELIEVE
Real Growth Takes Time
I don’t believe in overnight results or “growth hacks.” Real marketing—SEO, content, paid ads, marketing automation—takes months of consistent effort to build momentum. If you’re looking for quick wins, I’m not your guy.
Partnerships Over Projects
Most agencies deliver a project and move on. I stick around. My best clients have worked with me for 12+ months, some for years. That’s when you see real compounding growth.
Strategy First, Tactics Second
I don’t just execute what you ask for. I learn your business, understand your market, and advise you on what will actually drive growth—not what sounds impressive or what I want to sell.
Local Matters
I live here. My kids go to school here. I shop at the same places your customers do. When I help your business grow, I’m strengthening the community I’m part of.
WHO I WORK WITH
I partner with established businesses ($500K-$5M in annual revenue) who are ready to invest in systematic growth.
My clients are typically:
- Home services companies (HVAC, plumbing, electrical, landscaping)
- Professional services firms (legal, accounting, consulting, engineering)
- Healthcare practices (dental, medical specialists)
- Local service businesses ready to scale
They’ve usually been burned by an agency before. They’re tired of vendors and want a real partner.
MY BACKGROUND
I’ve been doing this since 2011. I’ve worked on everything—enterprise-level SEO campaigns, local lead generation, website design, paid advertising, marketing automation.
I’ve worked with businesses doing $100K to $25M in revenue—from solo consultants to 200-person companies. I’ve seen what scales and what doesn’t.
My background combines an MBA in Marketing and Finance with studies in Philosophy and Organizational Psychology. It’s an odd mix, but it’s taught me to think strategically, understand people, and build systems that actually work.
At my core I’m an architect. I analyze and build things that run smoothly and well.
I’ve seen what works and what’s a waste of money. I’ve learned that the businesses that grow aren’t the ones chasing every new tactic—they’re the ones that execute consistently on the fundamentals.
That’s what I bring to every partnership: 13+ years of experience, honest advice, and a commitment to your long-term success.
WHY PARTNERSHIPS INSTEAD OF PROJECTS
Here’s what I’ve learned: when agencies do project-based work, the incentive is to get in, deliver something impressive, and move on to the next client.
But real marketing doesn’t work that way. SEO takes 3-4 months to gain traction. Paid ads need optimization cycles. Content marketing requires consistency. Systems need ongoing refinement.
When I partner with a business for 6+ months, my incentive is aligned with yours: I only win if you’re getting real, sustainable results. That changes everything.
How Long Have My Clients Worked With Me?
My best partnerships have lasted years, not months. Here’s why clients stick around:
– Month 1-3: Foundation building, strategy development, initial execution
– Month 4-6: Momentum building, optimization cycles, early wins
– Month 7-12: Compounding growth, refined systems, scaling what works
– 12+ months: Sustainable growth engine, strategic refinement, new opportunities
Real growth happens in year 2, not month 2.
Client feedback
don’t just take our word for it
READY TO TALK?
I only work with 8-10 businesses at a time, and I’m selective about the partnerships I take on—not because I’m exclusive, but because I want to make sure we’re genuinely a good fit.
If you’re an established Chattanooga business ready to invest in long-term, systematic growth, let’s have a conversation.
No pitch. Just an honest discussion about your business and whether a partnership makes sense.
