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importance of web design for business

Importance of Web Design To Your Business

Are you wondering why many businesses are willing to pay top dollar for web design work? Consider this: most consumers nowadays search for product information online before purchasing. This type of consumer behavior highlights the importance of having a content-rich, functional, and modern web design.

With competition becoming increasingly fierce, creating a basic website for your business would no longer suffice. Since it is considered one of your online presence’s critical elements, it must be designed right. If your site leaves much to be desired, you won’t be able to convert potential leads into paying customers.

Why Website Design Matters

Here’s an interesting statistic: A staggering 75 percent of online users make judgments about a company’s credibility based on visual design alone. Understandably, when you come across a website with an outdated design, more often than not, you won’t think highly of the company it represents.

It is possible that you may even question the quality of the products or services they are offering, doubt their legitimacy, or visit a competitor’s website to find what you are looking for. It is important to remember that first impressions are powerful, and their first impression of your site can either make them stay or drive them away.

just how important is web design to your business

The Importance of Web Design for Your Business

While unfortunate to note, poor design will not only hurt your credibility, it can also drive potential customers away. Below are other reasons why you need to make good web design a top priority:

It can help create a favorable first impression.

It takes just a few seconds for visitors to form an impression of your website. That said, you need to ensure you can create a great first impression in the first few seconds your visitors will land on your site. This is something your web design can help you accomplish.

It is also crucial that you update your site when needed to ensure it stays relevant and to guarantee a remarkable user experience. Fortunately, your site does not have to be brought down for updates to be patched. Nowadays, many expert web developers and designers can integrate updates seamlessly.

It can make it easy for visitors to find what they are looking for.

Your web design has a massive impact on how easy it will be for your visitors to find what they are looking for. Some research indicates that 86 percent of site visitors are looking for service or product information, 65 percent are looking for contact information, while 52 percent want to read the About page.

It is recommended that your web design should make finding those crucial elements easy. Otherwise, you can end up frustrating your visitors and, worse, driving them away. In line with this, consider placing primary services in your website’s main navigation. It would also be a good idea to feature the contact number in the upper right-hand corner.

amplify your conversions with a great website for business
amplify your conversions

It can help amplify your conversions.

Want to increase your conversions significantly? Your website design can help! Start by creating a design that highlights calls to action and draws attention to special offers. It is reassuring to know there are various ways you can optimize your web design for maximum conversion. Let us examine two different but equally powerful examples:

One of the foolproof ways you can draw attention toward the desired action is to use open or white space around the call-to-action. One established brand that employs this technique is Apple. The brand is known for its bold images and simple and clean designs surrounded by lots of white space.

On the other side of the spectrum, we have Amazon. While most Amazon pages are crowded with product options and information, one thing always stands out: the yellow Add to Cart button. Even if the page is busy with contrasting colors and different styles, you are still drawn to the ever-important conversion button.

It can make your site look and function on all devices.

Nowadays, most online searches occur on mobile devices, and the trend has no signs of slowing down. With Google now encouraging a mobile-first approach, a web design that’s mobile-friendly is recommended if you want to stay relevant. Many users also think a mobile website design should be just as good as a desktop website design.

Unfortunately, some web designers focus too much on making the website visually appealing that they forget about mobile friendliness. In today’s mobile-friendly world, a superior website design should go beyond a single screen. Ideally, your website should be responsive and should function accordingly on all devices regardless of size.

You can learn more about common web design mistakes here.

It can help strengthen your search engine optimization efforts.

A well-rounded website design is not about the visual elements on the front end alone. However, it is essential to remember that how the design comes together can significantly impact your search engine optimization efforts.

For instance, if your website design has too many large images or loads slowly, it will drive visitors away and impact your SEO efforts negatively.

If you would like a free SEO site audit just message us today to get on the schedule.

user experience is key to making a great website

It is easy to maintain.

While it can be an expensive investment at the beginning, a well-designed website is worth every penny. Aside from the fact that they are way easier to develop, well-designed websites are also straightforward to maintain.

Not only that, maintaining a website that’s properly designed will also cost much less. With less maintenance work and cost, you can focus your time on other aspects of the business that need your immediate attention. We specialize in website design for businesses to get started simply fill out a quote request.

Conclusion

Your website design is one of the most powerful tools you can use to take your business to the next level. That said, it’s safe to assume it is one of those investments that will provide the most bang for your buck.

It is also recommended that you invest in professional help to ensure your website design is optimized accordingly so you can enjoy all the benefits it has to offer.

This post may contain affiliate links. That means if you purchase through our links, you’re supporting our contribution to small business owners free of charge to them — and we thank you for that!

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