PPC Landing Page That Converts

PPC Landing Page That Converts

Introduction to PPC Landing Pages

A PPC landing page is where all the action takes place.

If you are new to PPC landing pages and using them as an advertising vehicle you may not be familiar with the vernacular, a landing page is where your customers are redirected to when they click on your PPC ad. It gives them the details of the offer your ad pitches and hopefully is so well-crafted that customers feel encouraged to take the desired action.  I’ve written about high converting landing pages in the past so check it out.

The keyword in that last paragraph is well-crafted. How do you craft a landing page that entices your customers to take action – sign up to your email list, download your app, or buy your product?

That’s what we are going to discuss today. Five true and tested ppc landing page design strategies that are easy to implement and will enable your ad landing page to turn incoming visitors into converted sales.

Clean PPC Landing Page Design Example
Clean landing page design

Keep the PPC landing page design clean, concise, and consistent

Clean Landing Page Design

A design should never be cluttered, least of all a landing page design connected to ad money. Keep the distractions to a minimum (read: none). Only include information that is necessary for the customer to take the intended action. 

Concise Landing Page Copy Writing

The information needs to be to-the-point with no unnecessary fluff but also not too dry and cold. Keeping in line with your online brand identity, make the design and copy approachable, effective, and interesting.

Consistent PPC Landing Page and Ad Connection

It is of vital importance that you keep the design, as well as the overall feel, of the pay per click landing page consistent with the advertisement. There was something in the ad that enticed your customers, give them more of it on your landing page. You want your landing page to be filled with the same exciting copy, same aesthetics, same feel where and when possible

Mobile Friendly PPC Landing pages

Make your PPC landing page mobile-friendly

More than half of all Internet traffic comes from mobile devices – 51. 65%. Google has already started mobile-first indexing of web pages, and penalizing sites that don’t optimize their pages for mobile viewing.

You can check your landing page for mobile-friendly design with Google’s Mobile-Friendly Test.

It is therefore essential that you create a mobile-friendly landing page. It involves making the design (shapes, features, colors, and typeface, etc.) suitable for mobile-viewing. Using fonts that can be easily read on smaller screens, forms that are easier to fill without having to repeatedly poke the screen, and most importantly, placing links with adequate distance between them so people don’t click the wrong one by mistake.

If you find you are having trouble creating a mobile-friendly landing page please reach out to us and we can help.

Add a tracking code to your landing page

To make sure your landing page is performing up to the mark, you need to put it through vigorous testing. One of the ways to test its conversion capabilities is to embed a tracking code in it. The code will help you see how your customers are engaging with different areas of the landing page if they are feeling any hindrances, which areas are performing the best and which the worst. Having this hard data at your disposal will make your A/B designing and testing effective for conversions.  

There are numerous options out there for A/B testing if you are interested in learning more Copy Blogger has a great article about getting started with spilt testing.   Other great tools that aren’t as do it yourself include Google Website Optimizer (free), or Optimizely and Visual Website Optimizer are paid a/b testing options.  Another great tool for those using WordPress is MonsterInsights, which works with Google Analytics (free) to make your data easy and powerful.

At the very least you should have Google Analytics, Google Search Console, and Google Website Optimizer installed along with social media pixels to track users.

Pay per click call to action

Magnetic Call to Action

The design, size, wording, and placement of your Call to Action, CTA for short, is one of the most important parts of the landing page. Your CTA button is what you are asking your customer to do: join a mailing list, read more, download a file, create an account. It needs to be prominent, extremely specific, interesting, and (for the love of good advertising!) original.

Too many landing page CTAs ask you to ‘Submit’, ‘Join’, or ‘Click’- which for some reason make them sound so ominous. I mean all of the language at your disposal and you had to use ‘Submit’. Why?  Get creative with your Calls to Action and split test them as mentioned in number 3 above.

Make your CTA conversational, inject it with something of value to the consumer, and don’t be afraid to be humorous. Being relatable sells.

Catch Attention with a Video

Did you know that our attention spans are now reportedly even shorter than a goldfish’s? Yes, a ridiculous 8.25%. Don’t force these distracted people to read about your product – instead, show them through an exciting video!

According to the latest research, people like watching videos about a product more than they like reading about it. Content marketers are therefore turning towards video marketing as part of their regular content marketing strategy, especially for landing pages.

To make your landing page video convert for you, produce it in high-quality, use humor, animation, and emotion, and add authenticity to drive the engagement.  Wondering how you are going to produce that video?  I’ve used InVideo in the past and it works great.  It’s essentially a template based drag and drop video creation tool that literally anyone can use.  You can learn more about InVideo here.

PPC Landing Page example for InVideo

Talk to us!

A PPC landing page design is a fluid being. It needs constant changes until it is perfected. These constant changes will require a ton of A/B testing to see which version of the page works best. And what works for one industry may not work for another – so be ready to test, adapt, and evolve.

If you need help getting your A/B testing running or just have a general question reach out to us.

High Converting Landing Page Design

high Converting Landing pages

High Converting Landing Page Design

Landing Page Design Introduction

A best practices landing page design can greatly increase conversions for your business’s lead generation campaigns. High converting landing pages are an extension of your online marketing campaigns and to maximize conversions, landing pages should be geared to the reason the person has clicked-through. Here are the four key elements of a successful landing page.

Above the Fold

Above the fold refers to the part of the page that a visitor will see when the “land” on the page from another source.  When traffic first land without scrolling that’s the above the fold area under discussion. This area will change depending on the device the individual is using, such as cellphone, iPad, desktop etc.

The average person spends only about 15 seconds on a landing page before leaving it.  This means you have just a few seconds to get your point across. Due to this fact clean and simple information is imperative above the fold.  Keep this in mind as you design or communicate with your designer.


Typically, I recommend a clear Call to Action with a big ass button that says what you want the user to do along with a clear Value Proposition and quick subheading to give some detail. Here’s a great example from HubSpot.

landing page design

The High Converting Call to Action (CTA)

Before you begin to draft the design of your landing page, determine what you want visitors to your site to do. Depending on your online marketing goals, you need to create expectations and a method for measuring results. Are you trying to increase newsletter subscribers? Do you want them to test-run your service with a free trial?

Speaking of methods for measuring results on your website this is imperative for you to get setup with NOW.  I’ve worked with far too many website redesigns that have no Analytics and no Tracking.  At a bare minimum you need Google Analytics, Facebook Pixel, LinkedIn Insight Tag, and Google Search ConsoleIf you need or want help setting these up reach out to us.

Your actual call to action should be directly tied to your goals.

It may seem obvious, but some businesses forget to ask for what it is they want. If you want someone to download a program you offer, having a download button is necessary to a successful landing page. Keep it simple but let people know exactly what they are downloading, subscribing to, etc.

This discussion of goals being tied to design is very important.  It means that your business needs to be clear about where it’s going, how it wants to go there, who it is targeting and how to best do that BEFORE designing.  A discovery session or a call with a consultant can help clarify this so you aren’t constantly requesting website and design changes unnecessarily. A qualified landing page design agency can take your site to the next level and protect your asset.

Call to Action for landing page design agency

A call to action by itself isn’t enough if people don’t know what they are getting from entering their information. You should usually only ask for the vitals; otherwise, too many fields may scare off potential conversions. Vitals might include only an email address or name at the top of your funnel.  However, to qualify leads and when quoting it is often better to add requests such as budget, phone # etc.  This can impact your conversion rate tremendously and save your sales force time and money.

Landing Page Design and Your Content

“Clear, concise and persuasive” should be your mantra for landing pages. Provide enough information so that people who have never heard of your company, or are unsure of what you offer, can get a handle on just how much your product will benefit them.  This is where the Value Proposition I mentioned in the opening fits in and really helps your landing page shine.

How long should the Value Proposition be? It depends. While a single sentence or two may work for some; it doesn’t work for all. You want to provide enough interesting information to warm up visitors and encourage them to continue in the direction you want, following the CTA. Always have at least one picture for eye-catching appeal. If possible, have a below the fold video.  I don’t recommend video or sliders on landing pages as they slow load times and just mess up the user experience.  However, a well done and professional video can work, but this isn’t something a DIY web design can pull off in my opinion.  You really need a custom designer working on this.


However, if you just don’t see yourself as a web designer that’s ok too.  We can provide you with help and many of the website builders are great at helping a newbie design site. One popular builder is Beaver Builder and iThemes has designed a course just for those looking to build there own website with the builder.

landing page design agency Steve Jobs

Design that Works: Landing Page 101

Design is very important when it comes to landing pages. Too much noise in the way of images, wording and such in the design can feel overwhelming and unclear. However, a page without enough elements can bore visitors. Keep your landing pages consistent with the design of the email or PPC marketing campaigns that led the visitor there; this includes fonts and colors. Studies have shown that single, centered-column landing page is the most effective, but you can test out other layouts to match your marketing campaigns.

Keep in mind where the page fold occurs. Have your call to action clearly stated and above the line. Of course, you don’t want to lose people who scroll down so scattering your calls to action is beneficial as well.

Provide the essential information above the fold, and if you need a longer page, include additional information below the fold. Making sure your call to action is a flattering, color contrast to the rest of the page is a great way to draw attention to that section of the page.


Simple, well-designed landing pages can increase your conversions from marketing campaigns but remember that testing is the key.  I believe that businesses should be A/B Testing landing pages and the source of these landing pages regularly. Be consistent with the design that has led people to the page and make the call to action clear.

High converting landing pages are about extending marketing campaigns, and in order to have a successful conversion rate, these pages should provide just enough interesting and informational content to show the visitor just how this product/service can benefit them. Pay attention to your CTA, content, and design to improve your landing pages and boost conversions.

Green Thoughts Consulting Gives Back

Green Thoughts Consulting Volunteer Work

Green Thoughts Consulting Gives Back

A few of our staff at Green Thoughts Consulting had the opportunity to give back to a pet and veterinarian rescue in Puerto Vallarta Mexico. We were out of the country on both business and pleasure and took an afternoon to bring over 3 full bags of dog and cat supplies along with vet supplies to a local charity in the area.

We visited Las Animas Dog Rescue in Puerto Vallarta, which houses around 45 dogs presently. There is a huge problem in most countries including the United States when it comes to stray animals that are abandoned by there owners. The Las Animas Dog Rescue was happy to have us visit for the afternoon and drop off supplies.

We also offered our services for an updated or redesigned website. More to come on that soon enough.

For now enjoy these pictures of Green Thoughts Consulting giving back.

It was a heart warming and heart wrenching expericne for many of us. The younger kids in our group were hit especially hard by the reality of life in a third world country. While the care at Las Animas Dog Rescue was spot on the overall cleanliness and tidiness of the landscape, yards, ans surrounding areas were an eye opener for the kids. We all noticed strays at a greater rate once leaving the facility and moving about the city.

It’s good to give back and good to be grateful for what we have.

Business Web Design

Business Web Design

Must Have Business Web Design

What are the MUST HAVES for your business web design

There are things that will work for a business web design and things that will not work for a business website. It will be our goal to outline a list of must haves and sprinkle in a bit of don’t do it comments. There are always exceptions, however when people visit a web design and particularly a business web design they expect to find a certain look or type for particular categories of business and/or sites.

With all of that said let’s get into the must haves:


Business Web Design Must Haves

Clear Calls to Action

Your business web design needs a clear call to action. The call to action button will and should stand out for your visitors as soon as they hit the page. It should be visible upon landing (exception to mobile browsers) and should be an attention getting color. I prefer reds and oranges. It should lead the way to what you want your visitor to do. What action do you want the individual to take? Use that text. Contact us. Get a Quote. Learn More.

Here’s an example.

Get a Quote Call To Action Button

Good Design

I think it goes without saying that your business web design needs to be attractive to your target audience. You want the colors to inspire trust and to work together. This also means you need a modern style for your website. You need a site that looks like it was built in the last 1 to 2 years. As a side note the average business updates and redesigns there website every 18 to 24 months. Make it look good and update it every few years.

Don’t do this.

Bad Web Design for your business

Mobile Friendly

This one is huge and should be one of your top goals. You MUST HAVE a business web design that is Mobile Friendly and works on all platforms and browser types. For example your site should resize appropriately for Desktop, Tablets, and Mobile Phones. If not you are putting yourself and your business at great risk. Google has stated they are giving the Search Engine Rankings preference to Mobile First Ranking and over half of all website traffic is mobile!

Going Mobile First for your Business web Design

Clear Contact Form

It’s absolutely necessary that you have a clear area on your website for visitors and clients to contact you. This area should include your NAP. Name, Address, and Phone Number. Bonus for local phone numbers, but if you do world wide business a toll free number will work.

You should include a contact form for the visitor to fill out his or her name & email at a bare minimum, however for most businesses adding a phone number field is a good followup idea. Finally, leave an area for the visitor to write a message to you.

I believe it’s best to include your NAP and contact information at the bottom/footer on each page aside from landing pages.

Clear Contact Form Example for business website

About Page

A business website design must have an about page, which is sometimes known as Our Story, or About Us. The point here is that those visiting you need to get to know you. They need to see real people and real office space or work stations. They need to connect with you on a human level. This may sound too much but it’s important. It builds relationship and connection when someone sees you instead of a model.

Keep the page short and sweet, tell a story or two about how you got where you are, and speak to the benefit or working with your business and how it differentiates you from other companies. Not too salesy though just to the point and honest.

Social Icons

Social Proof

Add social icons and links to your various social profiles. I guess it goes without saying that a quality business web design must have a social profiles behind it. Try to stay consistent with your branding across platforms such as Facebook, LinkedIn, Instagram, and Twitter. For many companies these are the must have profiles, however in some instances you may wish to have a Pinterest or Snapchat depending on your industry.

Business website social proof and Reviews

Google Reviews Embedded

People are moved by Google Reviews, Yelp Reviews, etc take advantage of this and embed your reviews with an api or third party software to show proof of what others are saying about there experience with your business. This will elevate you and create a sense of trust.

On a similar note you need to work hard for your reviews and reply to all reviews you are given both good and bad. Build a process of followup with your clients were you request a review after service/etc and again 14 and 30 days later if you haven’t received it.

Closing Business Web Design Remarks

Follow the advice above to get on the right track with your small business web design. If you are feeling overwhelmed reach out to us for a free consultation. We provide full service affordable business web design and Search Engine Optimization.

contact us button

Dalton Web Design- An Affordable Example

Affordable Dalton Web Design

Dalton Web Design- An Affordable Example

Dalton Ga Web Design Complete for Blankenship PIC

We were approached by a small startup to provide them with an extremely affordable business web design in Dalton Georgia with a very quick turnaround. The client wanted a CMS (content management system” so they could self update and publish there own content via the site and blog. In other words there was no content or wording added by us.

The turnaround time and scope was 24 to 36 hours. The price point was under 600 dollars. This goes against some of the rules we wrote when discussing Custom Web Design, however for this instance this solution worked best.

Due to these constraints, which varies from our normal designs, we choose a simple yet attractive WordPress template that was cost effective and quick to edit with a WYSIWYG editor (“What you see is what you get”) like Beaver-builder or Elementor.

This format worked well because of it’s price point and the numerous free resources available to our client such as YouTube tutorials and the like.

Web Pages Requested for the Web Design

The client requested a home page that would showcase the services he offered along side an about page and a contact page.

Dalton Ga Web Design for Blankenship PIC

1- Home Page

Dalton GA Web Design for Blankenship PIC Home Page

The goal of the homepage was to first get the point of the site across concisely with a call to action above the websites fold. In other words we were seeking to create a landing page feel for the home page.

Per request social media icons were created along the top right menu bar and email/phone on the left above the clients logo.

The header for the page, also known as the H1, was chosen for On-Page SEO and optics. The client added the sub text under the H1.

The call to action although in attention getting red was weaker than we had hoped for with the type “contact us”, however this was again a client request. They felt get a quote was too strong.

The H2 “Identify and Reduce Costs” in the below the fold type attempts to provide context to what the client in fact does and hopefully solves a problem that potential clients and web traffic are considering.

The three prong division of the site provides an overview of the services this particular business offers.

2- About Page

Blankenship PIC About Page

This affordable web design was provided to the client within 18 hours of request and an approximate 1 hour conversation. The about page was entirly left for the client to optimize and fill in text sections per our video instructions.

3- Contact Page

Dalton GA Web Design for Blankenship PIC Contact Page

With the contact page we setup a simple auto-responder using mailer lite and a forward to the owner of the business so that they would be aware of requests.

Aside from this the business worked within the builder to update text and images.

Request for Blog within the Web Design

We simply set up the post page and provided video tutorials of how to upload blogs to the site. In doing so we explained the importance of keywords On Page SEO.

Dalton GA Web Design for Blankenship PIC Blog Page

Each post shows up and is highlighted, grey overtone, as you scroll down. These are merely “featured images” for the that the user uploads. Each post has a a comment section and a call to action for the reader to contact the business owners.

An Affordable Web Design is Possible

I’ve included this post of a lower budget Chattanooga Web Design by Green Thoughts Consulting to illustrate that an affordable web design is possible with a quick turnaround.

Obviously, this site could be improved, however it cost the client less than the yearly and monthly fee for a Shopify, Wix, or Squarespace site and was completed per there request in less than 24 hours.

Even with an affordable web design option like this we include a discount on our other services such as SEO, PPC, and Hosting.

contact us button

5 Common Web Design Mistakes Entrepreneurs Make

Web Design Mistakes

5 Common Web Design Mistakes Entrepreneurs Make

Today we will be speaking out about web design mistakes entrepreneurs make.  We have seen a few over the years and once upon a time we were there too.

As an online business, it’s understood that website traffic is one of the biggest factors in your success. Making sure that search engines find you and push customers to your site is of utmost importance. The real question, however, is what happens when people land on your page?

Getting prospects to your site and converting them into customers are two different things. If people have made it your website, it’s your duty to keep them interested. A professional, well-designed website will build their trust in your brand and make them take action. Unfortunately, there are a lot of turn-offs that may be running rampant on your website right now, if you’re like most first-time site builders.

Here are the five most common web design mistakes entrepreneurs make that should be avoided and/or fixed:

  1. Building a Flash website, a common web design mishap

Flash looks, well, flashy, but it’s not business-friendly. About 40 percent of users will be unable to view a Flash website because many hosts will disable Flash to decrease spam advertising. If a visitor can’t see your content, your site is essentially useless.

Wondering what a “Flash” website is?  See the quick video below to learn more and see if this is the type of design you are… or were interested in prior to this post.

Search engines likely won’t even drive people to your site based on your Flash content since the information embedded in Flash cannot be read. A recent article, however states otherwise.  The Search Engine Land article here disputes the aforementioned.

However, Flash is high-maintenance, and after all your hard work, you may not be able to even pull accurate website reporting on any of your Flash-driven pages or sites. All in all, Flash is not worth the time you’ll put into it.

There are of course exceptions to this rule, but generally a strong online presence for a business or entrepreneur should not have items that “move around”.  Things should load fast and get to the point you only have seconds before a visitor bounces an analytic term used to reference how long people stay on your site before leaving. All and all keep it simple.

Wondering what you should have in a website? Wondering if you need a custom design in 2019? You can read more here Why you need Custom Web Design in 2019 or If you want more direct help or a consultation schedule a discovery session with us here.

  1. Having a weakly defined brand

Your website needs to convey a strong sense of your company’s brand. Good graphics and a harmonious design are visually appealing. Your logo should be right in the banner, and people should quickly be able to determine what you do and who you are. An emphasis on information, rather than sales pitches, lends credence to your brand.

What doesn’t have a positive impact on your brand? Fuzzy graphics, blurry fonts, and loud colors all hurt your image. Each of these items is an eyesore, and most prospects will view these details as the trademarks of a fly-by-night company. Invest time and effort in making your image match your expertise.


That being said it’s hard to boot strap your way to a well defined brand when you are just starting out in the world of business or growing your idea into being.  It’s for reason like this that we have affordable web designs and you can learn more there.  No matter what you do you need to create a strategy and an inexpensive set of tools to do what needs to be done to make the brand talk across all social media and presences on the web.

Tools like Canva are inexpensive and useful when starting out.  Other helpful links such as Fiverr and Upwork allow you to inexpensively hire contract worker to do work for you.  That being said be careful have you ever heard the term you get what you pay for?  I’ve had several clients that came to me to fix the work a contractor did online.

  1.  Call-to-Action message and Common Web Design Mistakes

Calls-to-Action specifically communicate with your clients. These links direct people to take action (“Contact us,” “Post a comment,” or “Buy now!” are common examples). It eliminates any confusion on your visitors’ parts, and it also compels them to do something rather than passively read.  Calls to Action are essentially like a web designs road map that tells visitors what to do, when to do it, and how to do it.  Click here, Get a Free Copy Now.

Determine the cohesive message your calls-to-action will communicate. You should be targeting your audience so you’re pulling in the people who will most benefit from your services or products. Don’t ask visitors to do something that doesn’t help meet this end goal.

As an example here’s a call to action and you can take action on it 🙂

call to action button

  1. Hosting third-party ads on your site that have no relevance

Allowing third parties to borrow real estate on your site isn’t the mistake here – having ads from companies that may enhance your product, or meet an additional need for your customer, is great. It elevates your standing in your clients’ minds, as they begin to brand you by association.  It also provides a helpful asset to your visitors and clients as you provide them with the answer to there problems (especially the answers you don’t hold).

The mistake is bombarding your prospects with advertising that feels random. If it has nothing to do with their interests or business needs, they’re wondering why you would offer it to them. This lets them start questioning your motives, your expertise, and your financial standing as a company. Don’t start that line of thinking.

In brief advertisements are great on a site if and when the time is right, however for most small businesses, startups, and entrepreneurs selling a product or service the ads have no place until you are really raking in the coin.  Focus on building your brand and your products before pushing others away to spend there hard earned money on another site.


  1. Running a one-man show

As a a small business owner and/or entrepreneur, it’s your business to know your stuff. But just because you’re an expert on one thing doesn’t mean you can handle every aspect of your company solo. Having a website built by one person who’s dabbling in web design is easy, but it’s not efficient for maximizing your business prospects. You’ll want your site to be clean and accessible, even for your mobile visitors.

Check out our guide on the 3 Best Options for Afforadable Web Design.

I find many clients who have walked down the do it yourself path to save money.  It makes sense, but once your business grows up a bit it’s time for your web design to grow up as well.  Please don’t miss the next point. It is one of the biggest and most important web design mistakes entrepreneurs make.

You are best at doing what you do.  If you can make more money doing what you do you should do that.  If an expert can help you let them. End of story.

-Jeff@green thoughts consulting

You do you and let the other experts do them. I can almost guarantee you a higher and better satisfaction level along side a higher return on investment that way.

Wrapping it up

Conveying a strong business image and providing the right information to convert your prospects is essential to your company’s growth. You may be a rule breaker in your approach to the business world, but don’t break these five rules when building your site. Your bottom line, and your visitors, will thank you.

If you would like to learn more about why we do not recommend a Do It Yourself strategy read this post about the effect of DIY Web Design and Search Engine Optimization.

LinkedIn Profile Tips How to Win Great Clients for Business Success (video) – Pt 3

LinkedIn profile Tips So you can stand out from the crowd featured

Watch the YouTube Video LinkedIn Training or read below.

Intro and What's Ahead in the Post

Welcome back to part 3 of the LinkedIn Profile Tips and optimization series. You can find Part 1 here and Part 2 on this page. As I have noted previously I believe that these posts are best followed with the video posted  above. However, your mileage may vary so feel free to read along.

The key points below are as follows:

  1. Adjusting your LinkedIn Profile Background Image
  2. Optimizing the LinkedIn Profile Summary Section
  3. Adding LinkedIn Specialties and Keywords to the Summary Section
  4. Adding Value in your LinkedIn Profile Media Section

Adjusting your LinkedIn Profile Background Photo

Starting on the LinkedIn home page navigate to your profile by clicking on the image on the top left.

LinkedIn profile Tips staring out Profile page

In way of review of parts 1 and part 2 we dealt with the contact area and the “top box” of your profile, as I crudely referred to it.

Another area we need to discuss is the background photo or header.  Choose and upload an image. It’s a good rule of thumb to match general look across your social media platforms as much as possible. This is especially true for your company business pages on Instagram, Facebook, LinkedIn Company page, etc. 

I’ve created a Social Media must have helper to get you started. Enjoy. 

Social Media Helper Size Guide transparent

A quick word about background/header/cover images on various social media outlets.  I’m of the mindset that having these look the same is appropriate.  Further, I feel that a best practice is to create a professional feel.  On LinkedIn in particular I think this can go two directions with your personal profile. Namely, I believe you should use a well done picture of your city or territory, or just an inspiring picture with a quote or something on it.  In some situations it’s nice to put a headline image on your personal linked in that explains more about your business and what you do. Another option is to include a screenshot of your website landing page.

On the other hand, this particular post is dancing around the concept of your company page, but isn’t at this time expressly optimizing it.  I will say, and I’ll have an entire post soon enough, that you should optimize your LinkedIn Company page with your standardized header/cover for all business social media outlets.

Moving along, once you get a background image up that you are happy with move along to the next topic.

Optimizing your LinkedIn Summary Section

On your LinkedIn desktop profile scroll down past the divider on your main profile until you see “show more”.

When you click on that toggle the section expands and provides a larger amount of text “below the fold” so to speak.  It’s important to optimize this top section as it will get more views than the “below the fold” information.

You will notice in the image below that toggling this moves the text into a different format on the version I’m using.  Compare the first few sentences to the one above and below.

linkedin profile tips summary section expanded toggle

1. Above and Below the Fold

The text in the open toggle or the “below the fold” information is appropriately spaced.   I would recommend that you work on getting the above the fold information the “show less” portion written as a block of text without spaces etc.  It just looks weird when it is smashed together in the first picture above. 

When you write this section be sure that you focus on getting bang for your buck.  This is prime real estate on your LinkedIn Profile and my main tip here is that you utilize each character wisely.

What does wisely mean in this situation? It depends.  Doesn’t it always? Honestly, I would encourage you to optimize it with the two or three main keywords related to your niche/industry/or area of expertise.  Write sentences with the keywords in them and make sure you write for a human and not a search engine.

Here is my personal updated section from above.

linkedin profile tips summary section above the fold content

2. Actually Editing the Summary Content

To actually edit this section click on our common friend the pencil icon just below your header to the right. After doing so the below box will pop up.

linkedin profile tips summary section editing it

Scroll down to the Summary section appropriately labeled as such and you can drag the bottom right corner of the summary box as below in the before and after pictures.

3. Create Calls to Action in the Summary Box

Let’s talk about Unicode HTML.

LinkedIn will not allow a call to action or a button in this area.  So using the Unicode HTML we can sort of create them on our own.

Perform a google and search Unicode Symbols or alternatively follow this link http://panmental.de/symbols/info.htm, which is what I tend to use for these symbols.  I’ve provide a screenshot below of where the link and/or Unicode HTML should look like once you find it.

LinkedIn profile tips summary section calls to action and unicode symbols

We can copy and paste these symbols to create our Unicode HTML calls to action in the summary section of your profile.  This is a work around since LinkedIn doesn’t have calls to action in the profile like buttons etc.  The Unicode symbols allow us to highlight specific areas of our text so they gain needed attention.

As a note of caution, do not go crazy with these symbols.  You don’t want to have more than 5 or so of these in you section. Having more can look like spam and just plain odd.

I would also encourage you to choose minimalist symbols such as the arrows, maybe a box or two.  LinkedIn is a “professional network” so please refrain from filling your summary section with telephone icons ☎ and Chess Piece icons ♞.  Stick to the following arrows, stars, circled stars, maybe a check mark. Just use your head and when in doubt just be conservative on this one.

In order to actually put it in your text, simply find the symbol you want use and copy it by highlighting it and Ctrl-c in windows. Avoid highlighting the quotes prior to copy.  Finally, place it using the paste function, Ctrl-v in windows, where you want it in your summary by placing the icon in the text and then hitting the paste function.

4. The Actual Summary Content

Some will ask, “What should I put in the summary section on my profile?”

To be honest this will vary wildly from one person and industry to the next. However, I would simply place three to four paragraphs about yourself that are short and to the point.  Think of it as a About us page on your LinkedIn profile.

It’s appropriate to add skills, areas of expertise, and career highlights as well as some family and personal life flavor.  Use numbered lists or bullet points to enumerate items and make the text highly scan-able with bold and short sections.  You can even use this section to provide a hidden gem or deal to potential customers, such as mention my favorite hobby and I’ll give you 10% off. You know whatever inspires interest in your reader.

Go into detail about the “What” of you and your business in the summary section.

Include Specialties and Keywords

This item could have easily fallen into the aforementioned Summary section, however I believe it is important enough to get it’s own section.  Since I’m writing the article that’s how it ended up!

At the bottom of your Summary section make a few line spaces and add the word “Specialties”.  This is one of the only places on LinkedIn that I will really advocate keyword stuffing.  You need to add with comma 20 to 50 keywords in this section that someone might search for if they are looking for you on LinkedIn. 

In an article written by Jon Shields on Jobscan.co’s blog titled, “How to Write a LinkedIn Summary: Examples and Tips”. The author confirms the above stating, “…summary content plays into the results. Your summary is not weighted as heavily as your headline or the job titles and descriptions in your work experience section, however they can still strengthen your search-ability and help you rise above similar candidates.” You can read the full article here

The article and quote above is well stated and right on in my opinion. If it’s between me and another potential business owner I want every edge I can get. As a caveat, don’t go crazy with the keyword stuffing.  Use honest keywords that describe what you do, provide, etc.  However, it is appropriate to do so saying the same thing in several ways such as, web design, website design, web designer, website designer, small business web design, etc. Hopefully you get the idea.

Here’s a screen shot of my own specialties.

linkedin profile tips summary section specialties and Keywords

Adding Value in the LinkedIn Profile Media Section

The next section is probably one of my favorites on the LinkedIn profile.  Just under the summary section in the edit tab (pencil click) is a section titled Media.

LinkedIn profile Tips Media Section

You can add a document, an image, a link, etc.  LinkedIn has a little help section there regarding the supported file types, which I’ve shown below.  Think White Papers, Lead Magnets, Helps, examples of a brief, writing sample, web designs, product info and specs. 

LinkedIn Profile Tips Screenshot of supported media types

So you can and should add a link to your video content or a download of anything mentioned above.  However, I would attach and upload images, documents, etc., but if you aren’t willing to share and give your stuff away you might want to add a watermark or something to the document before posting.

I would encourage you to add at least two items to this list. Get creative with it but stay professional.  Upload your white papers, images of infographics, etc.

Wrapping it Up

In the above we hit the following topics:

  1. Adjusting your LinkedIn Profile Background Image
  2. Optimizing the LinkedIn Profile Summary Section
  3. Adding LinkedIn Specialties and Keywords to the Summary Section
  4. Adding Value in your LinkedIn Profile Media Section

One concept that runs throughout this series is that in order to optimize your profile on LinkedIn you need to have a clear concept of who you are, what you do, and what makes the way you do it better than your competition. 

Take that package it in a professional manner and makes sure it’s optimized for keywords and your are golden.

If you are still stuck on what to do with your profile reach out and ask for some help or try a few of the articles provided below for a different view on the subject.

Resources for more reading:

  1. Part 1 and Part 2 of this series
  2. Five Templates That’ll Make Writing the Perfect LinkedIn Summary a Total Breeze by Aja Frost on The Muse
  3. How to Write a Powerful LinkedIn Profile Summary by Danny Rubin on TopResume
  4. Seven LinkedIn Profile Summaries That We Love (And How to Boost Your Own) by Kate Reilly on LinkedIn
  5. How to Write a Good LinkedIn Summary: Powerful Tips and Examples by Celeste Mora on Grammarly
If you have any other good resources or you are still stumped comment below and/or send me an email.

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Get LinkedIn Profile Tips How to Destroy Social Media Failures! (video) -Pt 2

LinkedIn profile Tips So you can stand out from the crowd featured

Watch the YouTube Video LinkedIn Training or read below.

Introduction to LinkedIn Profile Tips: Part 2

Welcome to the second installment of LinkedIn profile tips and training. I always like to add that a lot of this is best understood over video.  The first installment showed you how to update your LinkedIn Profile url and how to update your company link.

In what follows, I attempted to make this video quick and get to the point because I know we’re all busy. To begin with simply go to your LinkedIn home page and then to your profile.

LinkedIn Profile Tips Part 2

Click on your profile in the top left below the tool bar at top.  If you are signed in to LinkedIn you will automatically be in edit mode.

I’ve provided another screenshot of the area we will be discussing today, just below.

LinkedIn Profile Tips Part 2 editing

Overview of whats ahead: Key Points and Takeaways

In our LinkedIn Profile Tips and training today I want to focus on top “box” of your profile, which I’m defining as the section from your custom header to the divider as seen in the above screenshot.

If I don’t cover something fully or you have lingering questions let me know with a comment or email and I’ll be glad to help you out.

1. LinkedIn Profile Picture

When you are choosing a profile picture for LinkedIn, and really any Social Media outlet that might bring business or networking value to your life, above all else you want it to be professional.  I personally believe the best thing to do is to wear clothing similar to what you would be wearing if and when you are actually at work.

This means if you wear a three-piece suit you should be in one in LinkedIn Profile picture. However, if like me you tend to wear polos or button downs then you should be in one in your picture. 

I’m not going to get detailed and tell you what to wear exactly just be yourself.

However, please don’t do these this!

The photos provided below are from a great post on Andrew MacArthy’s blog titled “10 Examples of Terrible LinkedIn Profile Photos | Bad LinkedIn Profile Pics“.

Do Not Make these Mistakes!

1. Cropped and Blurry Pics

Just makes sure that people can see you clearly. It pays off to get a professional head shot or have a friend do it for you. With the quality of Smart Phones there is really no reason to have a poor quality head shot.

linkedin profile tips cropped and blurry

2. Screen Shots as Profile Picture

Please don’t upload a screen shot as your LinkedIn profile picture.  I’ve seen people do this to get a picture of their products or a webpage in there.  I promise that people will respond better to your smile

linkedin profile tips screen grab

3. Close up picture

So in this picture you can see that it’s just too far away. I wouldn’t notice this person if I walked right up to them.  I mean I love hiking and mountains, but let people respond to your face and smile. Psychological studies have shown that people really connect with a nice smile.  Show the world your lovely eyes and smile. You can find more on the Psychology at work here.

linkedin profile tips close up picture smile please

4. Unprofessional Photos

It should go without saying, but please don’t use a picture of yourself in a Speedo, that two piece bathing suit, smoking a bong, or chugging beer.  Use your brain.  It’s a professional network and those types of activities are generally frowned upon at work.

linkedin profile tips unprofessional photos

5. Can’t see person’s face

This one will fit in with the number 3 above. The idea is that you need to be looking into the camera and engaging the audience that comes to your page.  You don’t want to waste that opportunity by looking down or away.  It leads people to distrust you.

linkedin profile tips looking away from camera

6. No Logo instead of photo

Simple.  Don’t use your business logo as your photo. I realize it may be tempting, but don’t. People buy from people not a logo.  Unless you are Nike or Apple it is best to stick with a good head shot photo.

linkedin profile tips logo is not a pricture of you

EXTRA LinkedIn Profile Tip!

Here’s a resource that provides meaningful and clear help on how to take a picture that is awesome with your smartphone.

If you want tips on getting the most out of your own do it yourself head shot there is a nice article on that, which you can find on LinkedIn of all places and it’s written by Melissa De Witte.  Melissa provides a nice outline of what to do and what not to do to get that perfect head shot with an iPhone.

2. The Name Box

The name box is where you put your name. I’m guessing you knew that right! It is located on the pencil edit icon that is just below your header on your profile.

When you click on the pencil icon a pop up will emerge with First Name, Last Name etc.

If you are in an industry where you have certain credentials that can be advantageous to you then it is really a must to get them in this box. 

LinkedIn profile url tips name box
LinkedIn profile link tips name box

You don’t want that important information, which might differentiate you from another person, to be hidden in your profile.

For example if you’re a CPA or if you have a MBA I would encourage you to add those credentials into the last name section as I’ve done below.

Just update the last name section and hit save.

3. LinkedIn Headline (The title)

The headline or title is located just below your name on your profile.  It is probably the second most important item on your LinkedIn profile next to your picture.  The information you put in your headline will show up in searches so there’s value there. Further, it is one of the first things searchers will see about you when they come to your profile. For these reasons you need to optimize it, however don’t go crazy.

linkedin profile headling tips
linkedin profile headling tips searches are improved

Tell me what you do, how you do, and be succinct.  My current profile has my business name, and the three main areas where we help people.

If you were in sales you might put something like Experienced Sales Professional | Change Catalyst or whatever verbiage describes you well.  I believe it is better to add this language than to simply provide your title.

The idea here is to make yourself stand out when people search in your area.

4. Your LinkedIn Profile Location

You get to this section by clicking the pencil and scrolling down to Country and Zip code.

You put in your zip code here.  As a note it does not need to be your home zip code.  Rather, I would use the zip code for the area you work in primarily.  I have experimented with leaving this blank, but it reverts to the country and lowers your local value in searches.


linkedin profile tips locations within this area settings

My advice is to use your work zip code or the area you sale in when on the road.  If you have multiple areas choose the one you want to focus on or set up a reminder on your calendar to switch it from time to time to another territory. 

However, whatever you choose.  Choose the area over city.

linkedin profile tips locations within this area versus city
linkedin profile tips locations within this area versus city example

You will notice that when I put in a zip code in Chattanooga TN I am given two options.  Choose the least restrictive option.

Here’s another example.

Greater Chicago Area equals more people.

During my research I ran across a nice article for those that work the entire country or globe. I won’t spoil the articles thunder.  Go have a read when you are finished here.

5. Number of LinkedIn Connections

Your connections are what make your LinkedIn Profile useful.  You can send and request a connection with people that are connected to one of your connections. So it is a good thing to have more connections.

Add connections. There are three reasons I believe you should actively grow your network.

First, a large network provides you with more connections to others. Having more 1st connections gives you access to all of their 1st connections and so on.

Secondly, having a lot of connections means your posts and activity on LinkedIn are seen by more people organically.  If you post and you are only connected to a few individuals your posts reach is hampered. However, if you post and have many connections you can get more organic traffic.

Finally, the third reason I think an optimized LinkedIn profile should have lots of connections is because the indicator on your profile tops at 500+.  Your goal should be to get 500+ because of the above reasons I listed and also because it makes your profile look like you are someone to know and is kind of like a badge of honor.

linkedin profile tips lots of connections

Wrap it up

In conclusion, I covered 5 main areas to optimize your LinkedIn profile today.

  1. LinkedIn Profile Picture
  2. LinkedIn Name Box 
  3. LinkedIn Headline
  4. Your LinkedIn Location
  5. Number of LinkedIn Connections

Each of these areas is important to optimizing your profile.  If you are stumped or something I said was just unclear reach out in the comment box below or send me a contact and I’ll be glad to help out.

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Your LinkedIn Profile Tips How to Destroy Social Media Failures! (video) – Pt 1

LinkedIn profile Tips So you can stand out from the crowd featured

Watch the YouTube Video LinkedIn Training or read below.


Much of the below will be easier to follow with our video tutorial and I recommend using that if you are following along.  It should be noted that we are making these edits using a desktop. Therefore, your mileage may vary if you are attempting this on a mobile phone or smaller tablet.

This post and the corresponding video focus on contact info editing in LinkedIn’s personal profile interface.  I spend most of the time on your LinkedIn profile link url and the links section of your profile.

How to deal with a Messy Link to your LinkedIn Profile

I’ve seen this issue with many profiles as I scroll through them on LinkedIn.  If you look at the front page of LinkedIn then go to your profile and then edit profile, which will take you to your profile.  In the video I’m using my profile and others as examples. The main area that we’re going to be spending time looking at is the contact info section.

Below is a screenshot of my LinkedIn Profile Page.

Click on the pencil edit button just under your header on the profile, which will give you a pop up that looks like the below.

Linkedin Profile Tips 2

Before we get into the actual optimization of your profile.  I’m going to provide several examples below of real life profiles.  I should note I reached out to these people.

Once you get into a users profile you can click on “see contact info” and the below will pop up.

Linkedin Profile Tips 3

The main thing I’m looking at in this section is the LinkedIn profile url or web address associated with her account. It is a bit messy. It would look better if it were edited to remove the string of numbers after her name.  Anyone can do this edit if they simply open the pop up and click the pencil in the top right.  Oddly, clicking on that edit button opens yet another window when you click on the LinkedIn profile link. It’s a bit redundant, but it gets you were you want to be.

Linkedin Profile link

Clicking the profile hyper link at top left leads to the below screenshot.

Linkedin Profile url

Actually Editing Your LinkedIn Profile URL

It is here you can actually edit your LinkedIn Profile url in the top right.  Sometimes if you just attempt to add or make the link just your name there will be others with your name.  Steve Smith anyone?  So as in my case I had to add a few digits to the end of the name to get it customized. However, this still looks a lot better than a long string of numbers that is par for the course with LinkedIn out of the box.

I should note when the original version of this video was released 3 or so years ago we contacted the profile example individuals in an effort to share these tweaks with them.  Apparently some didn’t take our advice.

Below is an example of a well done profile she has corrected the link situation from above as you can see in the screenshot below.

However, her website is not included in the contact info.  Further, there is no link to her company page on LinkedIn.  In this training we provide specifics on LinkedIn Profile Tips for your Company Page optimization.

As a side note I would suggest anyone with a business update their email address from a Gmail or Hotmail and use something like yourname@yourdomain.com it looks more professional.

Another note on her profile is that the link RALee Fit Company doesn’t link to the correct company page.

LinkedIn Company Page Not Found

However, the company page does exist on LinkedIn.


LinkedIn Company Page 2

Sending a visitor to your company page and having it yield no search results is not optimal for your business.  At the very least it lowers trust in the client relationship early on in the process when building trust is key.

LinkedIn Company Info and Links

The basic idea with these company links and other websites etc provided in your profile is that you want to optimize it for as many social and websites that you are connected to, within reason.  As an example you can see I’ve added Facebook to mine.

Again to edit any of the info on the above screen shot you will just click the pencil button at the top of the box.

One thing that’s great and important about updating this contact info or any of your profile areas is that it is searchable within LinkedIn so if someone is looking for someone in your industry or someone with your skills it can be searched.

I find it interesting that LinkedIn made the decision to include an editable Twitter box, but not a Facebook or Instagram box. You can still get those in there as I’ve done but you have to do it as a website link at the top.

Well thanks for reading and look for other LinkedIn Profile Tips. Let me know if I can help you out with the optimization of your social media profiles.