Expert SEO Quote: Learn from the Experts
So why an SEO quote article?
Quotes from experts tell a story. Most of us out there like stories so why not use expert SEO quotes to tell that story? What story do you ask? The story of Search Engine Optimization.
You probably know the importance of content. If not head over to this post on the importance of having a content marketing strategy and why you should ignore it at your own peril.
You should also know that it is the key to attracting, building, and engaging with a loyal audience. But where do you start? Start here.
Building an engaging audience starts with On-Page SEO. However, it also involves the Off-Page link building. Rand Fishkin originally from Moz.com made the following observation.
“Don’t build links, build relationships.”Rand Fishkin
If you provide true, honest, value-added messages, customers will be more likely to trust your business and feel more connected to you as its owner. In fact, there is more: the more often you provide real, messages that are value-added and honest, the more likely costumers will show loyalty to your products, or services.
Building links is a key and still one of the largest correlations to rank. In other words, you should be actively building links. As Rand noted above in his quote to do so you need to build relationships. Reaching out cold to companies for links is a losing strategy although one an SEO company will and should employ. Rather, get to know and “hang out” with those in your niche to build these relationships.
Your message must be targeted rather than just anything, right? To define it, and make it resonate with your customers, you must optimize it.
“The success of a page should be measured by one criterion. Does the visitor do what you want them to do?”Aaron Wall
Here is where content optimization comes in handy. So on-page SEO is more than just writing for keywords. Rather, it’s about relationships and moving a visitor through a journey. You can read more about this process here.
This requires taking into account both the science and art of attraction and content production. First, you must write for humans. Humans are your customers. However, you also need to meet all of the on page SEO factors for the technical side of optimizing your content.
“SEO is only not seen as rocket science by those who already know it.”Danny Sullivan
While I understand what Mr. Sullivan is saying I’m not sure many of my clients, past or present, would agree with Danny’s sentiment.
So we are clear SEO is a digital marketing strategy that aims to make your content, or site more friendly to users, and search engines and thereby increase the traffic to your site.
If done correctly it will increase the presence of your content in search results on search engines like Google, Bing, etc.
There is a ton of research that has both been done and is being done in the area of SEO. At a meta-level, the “what to do” and “what not to do” are known.
The steps go like this. Do some keyword research. Optimize your on-page SEO. Earn some links to your page. Get more traffic.
However, many neglect to remember that all of the above steps should point toward answering the questions your customers need to hire you.
Do this consistently over time and you will win.
Duane Forrester, formerly the senior product manager of a search engine Bing, has defined the SEO strategy as a marketing tactic, precisely:
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally taught as marketing tactics.”Duanne Forrester
The idea here is that search engine optimization is a fundamental and necessary part of core marketing just as TV, radio, and print have been throughout modern times. You can’t neglect SEO within your business if you want to grow.
For Wendy Piersall, the founder of Woo! Jr. kid’s activities, a website for kids stats it well with this SEO quote.
“Google only loves you, when everyone else loves you first.”Wendy Piersall
Wendy’s point in the above quote, I believe, is to say that you receive love from Google or any search engine, when and if you have created a user experience that really excites the user.
Technically this is measured by the amount of time your users stay on your page, bounce rates, pages/session, etc. In addition to on-page technicals and backlinks you need to create an over the top user experience.
Doing so will increase your rankings.
Adam Reimer from Search Engine Journal, added more to the argument commenting as to what makes great content.
“Focusing on quality over quantity is what can help to protect your site as Google updates.”Adman Reimer
So, avoid putting your effort, time, and money into one of the biggest misconceptions about search engines- it’s not all about quantity. The quality of your products is the key, not the quantity. My own personal SEO quote follows:
“Better content outweighs more content.”Jeff Green
SEO Quote article and the benefits for you and your business?
SEO when executed properly with the guidance of an expert will help you to create user-friendly content, which, consequently, helps bring more qualified potential customers for your products or services. It also helps build your brand’s awareness, and trust for your business.
The following SEO quote comes from Senior Vice President, Media Services, SEO Lead, Adam Audette commented:
“Today it’s not about just getting the traffic. It is about getting the targeted, and relevant traffic. For a small business owner, there is a bonus. SEO helps you to bypass your competitors, and to gain new customers.”Adam Audette
I couldn’t have said it better myself. At the end of the day all that matters when it comes to the spend of your marketing dollars is do you get leads and customers. If you are failing here it’s time to examine the entire process. I feel obligated to say I can help you.
Don’t just believe me about your marketing dollars. NY Times best-selling author and digital marketing coach Gary Vaynerchuk provided the following SEO Quote:
“Content is King, but marketing is Queen, and it runs the household.”Gary Vaynerchuck
To sum up, SEO is a crucial digital marketing strategy for your small business owners and entrepreneurs to implement. It helps you attract loyal costumers and feed your marketing funnel.
Now more than ever, in this new COVID time you must be online and firing on all cylinders. Digital marketing strategies are built just for this purpose and must be part of marketing tactics in your tool belt.
If you need help adding some tools reach out to us for help.