Finding Your Niche

Find Your Niche

Finding Your Niche

Getting clarity and finding your niche is often one of the first steps to building a successful online business that thrives. The level of clarity needed to build that thriving business is not as easy to come by as one might think.  So what does it even really mean to get business clarity, and find your niche?

A lot of blogs and digital marketers out there are peddling some snake oil niche lists.  These are merely a list of sweet spot products and industries.  The posts are often all the same.  They are long laundry lists of profitable industries, upsells, or requests for an email address to “get the 50 hottest niches”. 

These lists will undoubtedly include such areas as fitness, health, self-improvement, etc.  There are so many of these lists that claim to help you get clarity on the concept of how to find your niche, but most just fall flat. 

These articles miss the core issues around niching down and finding your niche.

A quick google search and you’ll find tons of these types of articles. You’ll find people trying to sell you, emphasis on trying, on the idea of using Amazon to find your niche based on demand. I think that’s backward, to be honest.  If you want to build something worthy of building you need to start with a firm foundation that will not sway through the years.

I think when you’re looking for your niche and trying to glean some level of clarity on the subject there are several imperative questions you must answer. But before I get there, why do you even need a niche?

Why Find Your Niche?

Well, it’s simple really.  You need to niche down because it’s in the niche that you make money. If your audience is too broad, it’s hard to speak to them in a way where they actually feel known by you.

That’s the very simple answer to it. But that’s only half the story.  The other half is all about you.  You must take into account your specific gifts, expertise, personality, “what you’re good at” to start off on the right foot and avoid burnout.

If you attempt to sell widgets in blue, red, and green you will burn out.  Why?  Because who is passionate about a product that just sells. 

Sure it’s nice to make money, but money doesn’t answer the why and purpose of being.  That purpose will sustain you.  It will connect you on a transcendent level with others. Set out to find your why and in doing so you will find your niche.

My purpose drives me.  I live to help small business owners and entrepreneurs grow and make a new life building businesses that thrive.  It excites me.

People spend hours, days, weeks, months, and even years attempting to get clarity and purpose.  I once had a kind soul sit across the screen from me and tell me they had been trying to find the right niche for 6 plus years.  Yikes.  In order to find your niche, there are three simple and powerful questions.

Three Questions to Find your Niche

Three Questions to Find Your Niche

What are you good at?

First and foremost, what are you good at? There’s a lot we could say about that, but what areas in life are you an expert? Are you an expert with journal entries? Are you an expert at working through a balance sheet?  Is your expertise in Excel or SQL databases?  There are thousands of things out there you could be good at and have brilliant expertise in, but that’s not all of it.

I’m actually an excel ninja. 

I can slice and dice when it comes to any dataset.  I can build lovely dashboards for the C suite.  I can automate tasks with visual basic and macros.  But I hate this work.

So don’t get locked into the concept of expertise as a function of your previous or current work or career. Rather, I encourage you to think about expertise much more broadly.

Ask what can you do well AND you enjoy.

Perhaps you enjoy woodworking more than you enjoy your investment banking work or that analysis job. Maybe you enjoy making stone pottery, rather than working through the anxiety, another sales call that just feels wrong and cold always wondering if things will balance and it’ll be a short few days.

So that’s the first question have to answer.

What are you good at? And what do you enjoy that you’re good at? Don’t forget to add that part. It’s elemental and life giving as well as life changing.

Who would value that?

The second question you need to ask is who would value that? What people out there in the world would value the expertise you just noted. So in the case of stone pottery, you might say people that collect handcrafted pottery will value my work.

It doesn’t have to be completely different than what you do at work now though.  Let’s say in the first step you said I really love doing work in financial databases but I hate working for “the man”.  Maybe you start a consulting gig instead of working for the man that’s more niched down and focused.

Ask the questions who would value financial database work? 

There are far too many people to name so you will need to drill down a bit more.  Perhaps the answer is business owners or decision-makers with or in a company with less than 50 employees that don’t have or “don’t want to” use cash to hire an FTE to dedicate to that.  So those people will really value you and especially when they don’t have to pay you those benefits and entire FTE to do some work.

This question of who will value your offer is key, but a deeper line of questioning lingers. You can’t just create products because you see them selling. Rather, you need an offer that solves a problem. If you don’t, it’s going to be darn hard to sell that offer.

Once you have these two fundamental questions answered, the “what your good at” and the “who values it”.  Then you need to drill down into what problem does it actually solve for them?

The Sweet Spot – Solve that Problem

An offer without a problem to solve is a waste of time. 

If your offer doesn’t solve a real-life problem you’re destined to fail and you can expect to sell little along the way. 

So what problem is your offer, or better yet offers, going to solve for those people? You must have a value ladder with multiple offers.  But that’s another discussion altogether.

find your niche, find your why
This is the exercise you should do to find your niche and find your why.

I’m sure you know what a Venn diagram is from your days in school.  

In the image above the Venn diagram, you see the “what you’re good at” and the “who values that”.  Now it’s time to actually find your niche and start living your purpose.  Each step in this process is a piece in the puzzle of finding a profitable niche, understanding your why, and finding meaning in your life.

I’m a firm believer that through understanding what we are and who needs that we find deep and meaningful, dare I say life-changing purpose.

Let’s face it you are here because you’re dissatisfied with your current job, your business, your meaning, and purpose.  You hate the lack of clarity and can’t figure out why nothing seems to work.  You are tired of missing out when the gang heads out.  Getting home after dark regularly is the worst.  It isn’t life giving.  But finding your purpose and helping others solve a real problem will drive you.

“You will find your niche in the connection point on the Venn Diagram. What are you great at? And who wants and needs that? The overlap of that area is where you find your niche and audience!”

Jeff Green

Take Action to Find Your Niche

That’s right take action.  Don’t just sit there and wait on it to come to you.

Get out a piece of paper or a spreadsheet and create the two main areas (three on a spreadsheet). One, should be labeled “what I am good at”.  The second area should be labeled “who would value that?” 

The point of intersection in the middle, or middle column of a spreadsheet, is where you find your niche.

This area of intersection where both your what and the who out there coexist is where you need to be playing to thrive in business. 

If you find it clarity has arrived alongside meaningful purpose in life.   Further, it’s the thing that will drive you to get up every morning and create something new for your audience.

Don’t confuse this point. Your niche is not your audience. Your niche is the problem(s) you solve for that audience.

At the end of the day, people don’t care about you per se. They don’t care about you great skill nor how you do it. In the end, they care about you helping them solve problems.

Solving problems for people is something people will pay you for over and over again.

What are the Major Benefits of Smart Contracts?

Smart Contracts

What are the Major Benefits of Smart Contracts?

Smart contracts allow businesses to perform credible transactions without the help of any financial body like a bank or government or financial institution. As smart contracts operate through blockchain technology, payment can be made in bitcoin or with other digital currencies.

Many businesses are also investing in blockchain and bitcoin through bitcoin profit calculator. The good thing about this is transactions can be trackable. Have you heard about smart contracts before? First of all, let us know what exactly a smart contract is before we learn about its benefits.

Smart Contract

A smart contract is a computer program that helps businesses to settle a business contract in a simple way. The computer program operates through blockchain technology which is decentralized in nature and there is no central authority. That means, everything in the network is transparent, secure, and immutable. Everyone in the network can see the data but nobody can modify it. So in simple terms, smart contracts are the program that helps businesses to replace the conventional contract process.

As the whole process of smart contracts is automatic it can replace the traditional legal contracts. It can potentially reduce the complexity as well as transactional cost. Now let us understand how a smart contract works.

How Smart Contract Works?

To understand how smart contracts work, let us take an example of a mortgage agreement. In a mortgage agreement, there are many things that include personal data, credit score, income statement, outgoings, etc.

Now to check every detail and confirming with the mortgage rules and regulations manually is a troublesome process. This can be replaced by a computer code which will confirm every detail within very less time and effectively. Because as the blockchain technology is a decentralized network it does not require any third party involvement. And this reduces the processing time as well as cost. More importantly, the transaction information can be accessed by everyone in the network which maintains transparency and the information can’t be modified. Now let us understand the benefits of using smart contracts.

Benefits of Smart Contracts

There are several benefits of using smart contracts, here are a few advantages.


The best thing about smart contracts is transparency. As smart contracts are running through blockchain, everyone in the network can see every term and condition clearly which ensures any form of miscommunication. So there will be no arguments and disputes at a later stage. Moreover, one can see everything step by step, and the program is the same for everyone and no changes can be made to a member.


Everything is written in a computer program before it is executed. Each and every detail of the rules, terms, and conditions are written in great detail. As it executes automatically, everything is accurate and there is no chance of error in the terms and conditions. Whereas in traditional legal contracts there may be a chance of errors and misinterpretation of legal terms. As compared to traditional contracts, smart contracts are accurate and precise.

Faster Operation

Traditional smart contracts are very time consuming as there are many middlemen involved starting from lawyers, notaries, bureaucratic persons, etc. The legal documentation takes a lot of time, even many days for a contract to be settled. On the other hand, smart contracts are simple computer codes which can run smoothly within a very little time.

Safe and Secure

Another great advantage of smart contracts is they follow the highest standard of safety. As everything in the smart contract is written in a code that runs by cryptographic verification it ensures everything occurs along with the terms of the contracts.

Final Words

With all of the above benefits, smart contracts can impact every industry starting from banking to supply chain management. It has not adopted fully, but it will have a great impact on the business world in the near future. Hopefully, the article has provided you some insight into smart contracts.

Guest Posting Author Bio:-

Jais Frank is a freelance content writer and enthusiastic blogger. He is the co-founder of dreamandtravel. He contributes to many authority blogs such as financeteam.